AQ Begins With Them
The Audience Quotient (AQ) approach ensures your message is received with clarity and purpose.
We use a four quadrant framework to dive into your project and plans. Using interviews, surveys, and site visits to acquire a sense of place, actual need, and hallmark behaviors, our process helps your project meet the audience where they stand.
Time
Have you adjusted your project variables for time of day? Day of the week? Month? Season? Trust us - these things matter. We’ll help you protect your event or message from competing stimuli, tweaking and balancing your execution to reach your audience effectively.
Context
We’ll take a zoomed out look at your project, introducing you to variables like bookend behaviors, confirmation bias, and other demands on audience attention and expectation. With an advanced knowledge of how design impacts behavior, we can make sure your message is fully received.
Needs
Well versed in how the human brain is hardwired to react and respond, we’ll help your audience engage with empathy, creativity, experience, and attention. We’ll share the 10 variables that get folks into the active parts of their brains, so they can be fully present when the engagement begins.
Loyalty
With 15 years of creative engagement behind us, your project, event, speech, or attraction can live well beyond showtime. We have endless ideas to keep you top of mind year-round; the possibilities for clever communication are endless.
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